Tuesday, May 8, 2012

Pay Per Click Advertising: Why to Consider for Business

Maximization of cost efficiency of any PPC (Pay per click) campaign tends to be possible through placing higher bids. Bidding costs involved in this campaign reflect heavily on SEO consultants who seek to sidestep them. Aversion of those costs for bid placement is possible only when a solid PPC bid management strategy is prepared.
Search engine optimization consultants underpin two separate campaign strategies. One sect of them thinks that the position their sites achieve in the SERP (search engine results pages) depends highly on the amount that they bid. But, this stance of marketing strategy does not amass comprehensive support. However, major search engines, including Google, Yahoo, or Bing, rely heavily on the quality score of the PPC ads. This quality is the benchmark that helps them determine the appropriate position in results pages.
Abhijit Roy
Big companies can allow their SEO consultants to place high bids; but what about the small companies? Most of them cannot afford to bid high. Nor do they dare to do so as being not sure about the penny they spend in the pay per click search engine campaign is worth it. As a consequence, they look for some other ideas that could help them achieve the same results at significantly minimum spending.
But, does PPC advertising guarantee lasting high traffic flow? In a word, it does not. Unlike organic SEO practices that can yield free traffic for long times, PPC search engine campaign can do it also till one keeps on paying for it. Despite this fact of compulsory higher spending, online marketing specialists are to focus on it. This is why popularity of Google Ad Words still thrives in this way. Benefits that are achievable through this program consequently are as follows:
Quick Ranking: Organic SEO takes time to enhance ranking of a site due to longer times as taken by the search engines' spiders for performing deep crawl of the site. PPC listings bring in quick result as they can be launched much faster.
Competitive Advantage: PPC adds extra traffic to a site, even for highly competitive keyword phrases. Organic SEO efforts take much time to get top 10 listing. In such situation when one has got to achieve an edge over a competitive keyword phrase, one can better save the organic SEO efforts for some other effective targets. One can use the PPC listing strategy in such case instead.
ROI (Return on Investment): PPC helps measure progress easily. If one comes to know of the Cost per Conversion levels through statistics, one can compare the progress of one's site in the light of one's competitor sites.
Use of PPC campaign helps a site appear for keywords the target site selects whenever web users conduct a search using those selected keywords. One can drive one's site to upper crust of search engine results pages by using this strong strategy. The costs it involves, it pays off, quickly, in the form of drawing good traffic volume.

Source:       Abhijit Kumar

Thursday, March 24, 2011

SEO (Search Engine Optimization) Services: Current Aspects

In the online age, numbers of websites are jumping into the fray every day to grab a hefty chunk of e-commerce. Unfortunately, many of them fail to reach their goals. Proper business planning is a key to excel in entrepreneurship. Research work is an integral component to launch any successful venture. It includes identifying target groups and laying out solid strategy to maximize their reach. Succeeding in online commerce is no exception. In the matter of attracting more and more webpage visitors, 'SEO' (Search engine optimization) plays a vital role in the site's rank popularity in top search engines like Google and Bing. Here lies the importance of Search Engine Optimization consultants who can apply Midas touch to the sites to pole-vault their web page ranking.

You should keep in mind about availing the service of SEO experts' right from the conceptualizing of your web presence. If you bear this initial investment then the future will firmly establish your online identity and business promotion. Expert SEO consultants can add 'wow' effect to the site's optimization soon after its birth. However, it cannot be denied that there are many of them who make tall claims about mastery in this field. But their wayward performance underlines their poor industry knowledge. If suitable graphics and proper information constitute the base of a new website, after that, web-page rank optimizing service enables it to get noticed in the crowd of other sites.

Seo Services Kolkata

To grab the limelight right from the beginning, there are certain basic but vital steps to be followed in website optimization. If all the on-page SEO elements can be inserted into the web page within few months of its going online, then it proves to be highly effective as it is cached with optimization friendly components like title, description, Meta data, Google analytics codes etc. If this simple step can be successfully done even before prominent search engines like Google and Bing crawl it, then it will prove to be highly effective strategy for website promotion.

Studying competitor websites and researching on strong keywords lay the base of on-page optimization phase. For new sites, it is recommended to make a list of several keywords and zoom on 6-8 of them. Moreover, using long-tail keywords show better results. Apart from inserting the Meta details, Site Map generation and management should also be kept in mind to attract strong online traffic. After completion of the on-page works, the optimization consultants generally wait for maximum one month for the online pages to be crawled by Google. As soon as the crawling occurs for the first time, the off-page phase commences. Apart from article and Blog management, pay-per-click (PPC) advertisements form important ingredients of this stage. In the broader sense, PPC campaign is part of Search Engine Marketing (SEM).

SEM consultants ensure to generate revenues for the websites through planned campaigns like Google AdSense. We can briefly say that the fruits of Search Engine Optimization can be relished even after the work ends. On the other hand, revenue generation through clicks ceases its function once PPC campaign is closed down. So, both the on-page and off-page works play important roles in popularizing any website.

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